Waterproofing is important to consider if you'll be recording footage underwater or even around water. Some waterproof cameras can go deeper than others, and some have built-in waterproofing so that you don't need to think about extra housing. And if you're already invested in a system, like GoPro, which uses a proprietary mount, then sticking with what you've got can help save money on extra accessories.
The W300 does have GPS, Bluetooth, and Wi-Fi connectivity for seamless smartphone connectivity. The rest of its highlights include a 3-inch LCD display and a quartet of environmental sensors whose data you can add to your images. They include a barometer, a compass, a built-in depth gauge, and a thermometer. Nikon offers the camera in black, yellow, and orange.
Then there's resolution and video quality. You'll want a camera that can record in 4K for sure. The top-end models from DJI and GoPro offer 60fps 4K with digital stabilization that's absolutely incredible. They're also not limited to ultra-wide views; you can set a narrower angle to remove lens distortion, making them solid choices for vlogging and travel logs.

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